From an inspiring question to a full commitment in art and culture

«There are people who have money and there are people who are rich», Coco Chanel once said. Six years ago, that reflection inspired the ZWEI Wealth team to launch a personal series: «What makes my life rich?» Since then, we have invited leading voices from the arts, culture, business, and society to respond—to this question building a discerning collection of viewpoints and ideas that reframe wealth—beyond money.

From the Sunday question to a comprehensive commitment to art and culture

What began as a simple series of online contributions has become a pillar of our cultural engagement. For ZWEI Wealth, wealth is not only measured—it is lived through the diversity of voices, the depth of perspectives, and shared experience.

More than 50 contributors have already answered the question, “What makes my life rich?” Their texts—poetic, thoughtful, at times provocative, always sincere—resonated strongly during challenging periods such as the pandemic, emphazing the need for a space for reflection.
Today, we go further: in 2025, three flagship partnerships will bring this commitment to life.

Three partnerships, one vision: fostering culture and dialogue

Mythenstein

A long-term artistic project that weaves a singular thread between nature, history, and the present. ZWEI Wealth supports Mythenstein as a partner in implementation and mediation, promoting contemporary art that invites reflection.

Chalet Muri Talks

The Chalet Muri is more than a venue; it is a space for peer-to-peer exchange. In the exclusive “Chalet Muri Talks” series, voices from business, culture, and society meet for open dialogue. ZWEI Wealth has supported this format from the outset as a committed partner. The events take place regularly at Villa Mythenstein, our headquarter.

Fumetto - International Comic Festival of Lucerne


 As one of Europe’s leading comics festivals, Fumetto is a stage for outstanding visual storytelling. Here, ZWEI Wealth is especially committed to emerging talent and original narrative forms—bridging entrepreneurial thinking with artistic craftsmanship.

Commitment with substance

What unites these partnerships is a shared conviction that wealth is more than money—it lives in the exchange of ideas, perspectives, and experiences. ZWEI Wealth acts not only as a patron but as an active participant in a cultural network: dialogue, participation, and collective reflection are lived are values we live by, not just slogans